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Ubisoft strengthens its reach into Mobile Gaming by acquiring Ketchapp

Ubisoft, the French video game developer and publisher responsible for some of the most renowned gaming franchises such as Assassin’s Creed and Tom Clancy’s Ghost Recon, is expanding its foray into mobile gaming by acquiring fellow French mobile game publisher Ketchapp. Ketchapp, founded in 2014, is well known for publishing mobile games like 2048, Stick Hero, and Risky Road among others. Ubisoft, on the other hand, was founded in the late 1980s and on today’s date stands as one of the most esteemed names in gaming internationally. The terms of the acquisition were not revealed by Ubisoft, but the deal is expected to close by the end of 2016.

Ubisoft acquires Ketchapp

Ketchapp has huge numbers to boast of going by the download statistics of their games. According to reports, Ubisoft claims that with this new acquisition, they will become the fourth largest publisher in terms of the total number of games downloaded. But there is another area that Ketchapp has addressed which made the acquisition so attractive for Ubisoft. The company has built a platform that can find new mobile games an audience in almost no time by cross-promoting its games across its network of a vast number of apps. As a result, Ketchapp’s mobile apps have been downloaded across the world for more than 700 million times since their founding in 2014. That brings the average number of downloads per month to 23 million downloads, VentureBeat reports, making Ketchapp an important attraction to Ubisoft for marketing purposes. After the deal goes through, Ubisoft will be able to launch their new mobile games directly on to Ketchapp’s platform to gain more downloads.

“With Ketchapp, Ubisoft acquires a highly profitable publisher with a successful portfolio of free-to-play games for mobile,” Ubisoft mobile executive director Jean-Michel Detoc said. “This acquisition gives Ubisoft one of the world’s leading mobile game publishers and reinforces our advertising capabilities in mobile gaming,” he added.

Antoine and Michel Morcos, the founders of Ketchapp, said that they are excited to become a part of Ubisoft’s “international network of talented teams.”  They further added, “We founded Ketchapp with the intention of creating captivating gaming experiences, and we are looking forward to leveraging Ubisoft’s creativity and resources to enrich our existing and upcoming titles.”

Ketchapp has been widely criticised after it published 2048, whose gameplay mechanics and aesthetics seemed to have borrowed largely from the very popular puzzle game Threes. Since then some of the company’s other games also have reflected the shadows of other, lesser known games.

 

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Saptadipa Mukherjee

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